From the Founder SOJ.vol_2

I recently wound up my life in Niseko and for the first time in seven years set up an office in Tokyo. SuperOrganic is also shifting fully into business mode as 2020 approaches.

In February, I attended an event in New York for health and wellness entertainment service Goop, which was founded by Academy Award-winning actress Gwyneth Paltrow. The opening featured a psychic medium and a neuroscientist who emphasised the links between health, the brain, and the spiritual world. On the same day, Goop listed on New York’s NASDAQ stock exchange.

During a March lecture in Tokyo commemorating the Japanese-language publication of his book A World of Three Zeroes: the new economics of zero poverty, zero unemployment, and zero carbon emissions, Muhammad Yunus, the Bangladeshi founder of Grameen Bank and Nobel Peace Prize winner, made the memorable statement that “a world without poverty involves supporting women’s independence.” Grameen Bank lends to women in poverty-stricken areas and immigrants without charging exorbitant interest rates, and has the highest repayment rate of any global bank.

As I wrote in the first issue of this magazine, women’s greater empowerment and growth in the organic and ethical market are interrelated. But while women are becoming more actively involved in the health and wellness business, Yunus’s words remind us that this option is only available to women in developed countries. It is still true that many women around the world must work and marry simply to survive, whether because they live under colonial rule, are immigrants, or face adverse labour conditions or a gender gap.

Starting with this issue, we are introducing two new regular columns on ethical finance and ethical fashion. Do people who choose to eat pesticide-free vegetables know where their banks are investing their deposits? How have independent working women’s attitudes toward marriage evolved? Together with our readers, we intend to examine the new values of modern banking and modern marriage and follow their spread through society.

Rika Delicious

Editor and Publisher & Founder and CEO, SuperOrganic

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